Position Overview:

As a Digital Marketing Specialist at Al-Furqaan Foundation, you will be responsible for developing and implementing digital marketing strategies to promote our organization’s mission, programs, and initiatives. You will leverage digital channels, including social media, email marketing, website optimization, and online advertising, to engage our target audience, drive traffic, and enhance brand visibility.

Responsibilities:

Digital Strategy Development:

• Develop comprehensive digital marketing strategies aligned with organizational goals and objectives.
• Identify target audience segments and develop targeted digital campaigns to reach and engage key clients.
• Stay abreast of industry trends and emerging digital marketing technologies to optimize campaign effectiveness.

Social Media Management:

• Manage and optimize social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.
• Create and curate engaging content, including posts, images, videos, and infographics, to drive audience engagement and increase followership.
• Monitor social media channels for trends, conversations, and engagement opportunities, and respond to inquiries and comments in a timely manner.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, promote events, and disseminate organizational updates and announcements.
• Segment email lists based on audience demographics, interests, and engagement levels to deliver personalized and targeted content.
• Monitor email campaign performance metrics, including open rates, click-through rates, and conversion rates, and optimize campaigns for maximum effectiveness.

Website Optimization:

• Collaborate with web development and design teams to optimize website content, navigation, and user experience to drive traffic and conversions.
• Conduct keyword research and implement SEO best practices to improve website visibility and search engine rankings.
• Analyze website traffic and performance metrics using web analytics tools (e.g., Google Analytics) and make data-driven recommendations for optimization.

Online Advertising:

• Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and display networks.
• Monitor campaign performance metrics, including click-through rates, conversion rates, and return on ad spend (ROAS), and adjust campaigns as needed to maximize ROI.
• Conduct A/B testing and implement optimization strategies to improve ad performance and drive results.

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) for digital marketing initiatives, including website traffic, social media engagement, email open rates, and campaign ROI.
• Prepare regular reports and dashboards to communicate campaign performance, insights, and recommendations to stakeholders.
• Use data-driven insights to identify opportunities for optimization and inform strategic decision-making.

Qualifications:

• Bachelor’s degree in marketing, communications, digital media, or a related field.
• 3-5 years of experience in digital marketing, preferably in the nonprofit or education sector.
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, web analytics platforms, and advertising platforms.
• Strong understanding of digital marketing strategies, techniques, and best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling content for digital channels.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Strong analytical skills and attention to detail, with the ability to interpret data and generate actionable insights.
• Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus.

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Opportunities for professional growth and development

Applicants must be legally authorized to work in the USA. This position involves on-site work ONLY, NO remote work. Pay commensurate with knowledge and experience on a NON-PROFIT ISLAMIC ORGANIZATION scale.